Story-driven ghostwriting
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Your story is your superpower 🦸
(failures and foibles), and still grow your business & brand 🤔
You’re a founder/executive with a story, mission, and values that set you apart. You’ve seen people pop off on LinkedIn and thought “I could do that.” But figuring out what to write, carving out the time for it, and making sure people actually read it… is its own beast 👹😬
We’re a team of passionate storytellers who specialize in LinkedIn content. For the past 5 years, we’ve helped people like you build a brand that generates a steady stream of leads, talent, partnerships, investment, media opportunities, and more 📈
The best part? 🥁🥁🥁
All we're doing is taking your stories, ideas, and values and packaging them
You’ll be putting your true self out there, attracting the kind of people who want to connect and do business with you for who you are, and learning about yourself and the people who whose values align with yours in the process.
Client Testimonials
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Managing Director
Silicon Valley Bank
I can’t tell you how much lift I’m getting from the posts] It’s literally insane. I think we’ve gotten to a new level. I’ve gotten eight live transactions.
Isaiah Henry
CEO, Seabreeze Management Company
Working with Storyd has brought us incredible outcomes. Now my LinkedIn posts are conversation starters in the industry and a rallying cry for current Seabreeze employees: “This is who we are.” It’s helped our brand and organization so much. This is success.
Steve Weiss
Co-founder and former CEO, MuteSix
A huge value of the work Ben does is humanizing a company and its people. For companies like MuteSix, in an industry where there’s fierce competition over talent, that means a lot.
Kevin Miller
Co-founder and CEO, GrO
We’re averaging a million views per post. I can’t keep up with the comments. I was on a flight for six hours and I did nothing but respond to comments.
Nick Black
Founder and CEO, Good United
Our VP of Product joined Good United after seeing a post I wrote with Ben.
Female founder
Ben's very creative and understands what makes for a good story on LinkedIn. That's a big talent. It saves me time writing posts myself. I highly recommend him. I can't say enough good things about him.
Managing Director
Silicon Valley Bank
I can’t tell you how much lift I’m getting from the posts] It’s literally insane. I think we’ve gotten to a new level. I’ve gotten eight live transactions.
Our Work
LinkedIn loves failure stories.
But only with a happy ending.
And that’s a problem.
It makes us believe that every failure leads to better circumstances.
But sometimes, failure is just failure. You fall on your face. There’s pain, shame, embarrassment.
Maybe even chronic physical and emotional issues to deal with.
We hired a candidate.
A day after she started, she said:
“I want you to know I’m 6 months pregnant.”
Here’s why:
She and her husband were down to their last $1,000. She wanted to tell us she was expecting. But was worried about getting rejected.
Which is completely understandable.
3 months later she went on maternity leave.
I missed my son’s firsts.
First time on a swing. First time he rolled over. First time he stood up.
My nanny sent me the photos while I was working on IPOs, mergers, and financings. All I could think was: “I should be there with him.”
I’ve always loved working and was convinced motherhood wouldn’t change that.
But as soon as I got home, my son would cling onto me and refuse to let go. Then he’d practically cry himself to sleep.
My boss used to bully me:
- Make fun of my clothes
- Call me “Kenneth” even though I hated it
- Tell me I “smile too much” and “shouldn’t be this happy”
My theory:
I was confident. Laid back. Older than the straight-out-of-college kids I was working with. Professional. Good at what I did.
And while I respected her seniority, I was never submissive, fawning, or scared of her authority.
I think she found that threatening.
I interviewed a candidate with a resume gap of 1 year.
His father was dying of cancer.
He wanted to be there for him.
So after moving back home, he and his family took care of his dad. Saw him through the last 18 months of his life. Cherished every moment.
His ashes were scattered at sea off the coast of Los Angeles.
The candidate told me he gets up at 5 a.m. every day to surf there.
This one interviewer caught me off guard—
He wasn’t interested in my experience.
Instead, he asked questions like:
“What breaks your heart?”
“What are you passionate about?”
“How would you feel in this specific scenario?”
It was only years later that I understood why:
He was trying to see if I was an empathetic human being.
Hard skills were just a matter of time.
But soft skills?
LinkedIn loves failure stories.
But only with a happy ending.
And that’s a problem.
It makes us believe that every failure leads to better circumstances.
But sometimes, failure is just failure. You fall on your face. There’s pain, shame, embarrassment.
Maybe even chronic physical and emotional issues to deal with.
Who can benefit from LinkedIn ghostwriting
Anybody whose brand will grow from having top-notch content go out regularly on LinkedIn. Whether you're after more leads, talent that's already aligned with your culture and mission, or even finding your voice and story so you can feel confidence, congruence, and alignment, we can help 😃
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That's folks wanting to give you cash for your products/services.
That's other businesses you can grow and collaborate with.
That's people who are already aligned with your mission & culture.
That's team members who feel appreciated by your kudos on social media.
That's people who learn about you for the first time, so great top-of-funnel awareness.
That's crafting a memorable and differentiating story about your brand.
That's people with a lot of money who want to buy into your company.
That's connections that will one day and, when you might expect it least, will pay off.
That's when people google you and say "Damn, they're crushing it on LinkedIn, I'm impressed!"
LinkedIn Ghostwriting Services
Leveraging Your Stories & Ideas For Growth is Straightforward:
Optimization
Digging into your goals and business’s offering will allow us to rework your LinkedIn profile into a high-converting landing page.
The Raw Material
Our established, prompt-based interview process makes it easy to get all those great stories and ideas from your head to paper.
Concierge Publishing
We’ll save you time and confusion by posting on your behalf at the best time of day so that your content takes off.
Ongoing Advice & Iteration
Weekly reporting, trends analysis, and regular check ins will help iterate & ensure we get better and better results.
Inbound Magic
Once people see your awesome content, they’ll start messaging, commenting, checking out your profile, and going straight to your website.
Concerns?
We Got You Covered:
Correction. You don’t think you have good stories to tell. We’ve done this with dozens of people. Every one of them had stories that brought tears, laughter, and lightbulb “Aha!” moments.
Maybe. Maybe not. Either way, we’ll coach you on how to stay on the lookout for interesting events that happen in your day-to-day life and provide prompts on trending topics. We’ve had viral content about anything from conversations with Uber drivers to pets, so we’re not worried.
Understandable. If you’re a private person, the thought of sharing anything personal or even business-related can be daunting. We can start slow. Take a small step out of your comfort zone. And before you know it, you’ll be over that fear.
That’s fair. We’ll focus on your reasons for being in business. On giving kudos to team members. On celebrating your clients and their accomplishments. It doesn’t have to be only about you to get great results.
We feel the same. We only work with a handful of clients at any given time and develop meaningful relationships. We want to see you crush it on social media. But if we discover it’s not a good fit, we don’t want your money, which is why all our clients are on a month-to-month retainer.